NEW
TEXT The
Competitive Environment: Cases in Strategic Management encourages
students to analyze the competition when deciding which strategic actions a
company should take.
The author believes that instructors take students too quickly to the solutions sections of case studies without having them first perform a detailed analysis of competitive markets and of possible future competitor actions.
Each case opens with an extensive industry analysis that considers, among other things, factors such as manufacturing, supplying, and consumer gender, demographics, and behavior. Next is an examination of the major competitors, an assessment of both their strengths and weaknesses. Each case concludes with alternative plans of action that the company under study is contemplating to raise its margins. After considering all the information, the student is asked to choose one of these plans and explain her/his decision in a written report.
Key features
 | Ten NEW cases |
| Rich in specifics, lean on generalities; |
| Thorough industry analyses preceding company discussions; |
| In-depth presentation of competing companies' goals andd strategies; |
| Numerous examples of how company situations and thus decisions evolve over time; |
| Demonstrations of how companies live with imperfect solutions and uncertainty; |
| Extensive teaching notes for each case. |
CONTENTS
- Colgate-Palmolive Company: The Oral Care Segment of the Consumer Products Industry
- Starbucks Corporation: The Specialty Coffee Industry
- Daimler Chrysler: The Auto Industry
- Mitsubishi International Corporation: Multinational Trading Companies
- Credit Suisse First Boston, Inc.: The Financial Intermediary Industry
- Pfizer: The Pharmaceutical Industry
- Applebee's International, Inc. The Full-Service Casual Restaurant Industry
- L.L.Bean: The Multichannel Retailer
- Macromedia: The Computer Software Industry
- Universal Pictures Group: The Film Segment of the Entertainment and Media Industry
THE AUTHOR
Robert J. Mockler is the Joseph F. Adams Professor of Management at St. John's University's Graduate School of Business. He received a BA and MBA from Harvard University and a Ph.D. from Columbia University. He is the director of the Strategic Management Research Group and its Centers of Knowledge-Based Systems for Business (one of the largest databases of prototype expert systems for management decision making in the United States), and the Case Study Development and Use Program (the third largest case study development program in the United States). He has authored, coauthored, or edited over 50 books and monographs; some 250 case studies; over 70 articles; over 50 book chapters; and has lectured, consulted, and taught throughout the world.
ISBN 0-9713130-0-8
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