Companies and concepts (in
order of presentation)
- Intel versus AMD -- Exploring
and exploiting
- Barnes & Noble versus Amazon.com --
Industry analysis
- Acer versus Dell--
Strengths and weaknesses
- Best Buy versus Circuit City -- Positioning
- Charles Schwab versus Morgan Stanley --
Repositioning
- Time Warner versus Disney -- Mergers,
acquisitions, and divestitures
- Pepsi versus Coke -- Globalization
- Monsanto versus DuPont -- Innovating
- JohnsonDiversey versus Ecolab -- Corporate
leadership and the environment
- Wal-Mart versus Spartan --
Sumo and Judo
Special Feature
A CD-ROM Instructor's Manual is available to all adopters.
This manual contains a synopsis of each case, suggested questions, exercises,
and a Power Point slide presentation.
ABOUT THE AUTHOR
Alfred
A. Marcus holds the Edson Spencer Endowed Chair in Strategy and
Technological Leadership in the Strategic Management and Organization Department at the
Carlson School of Management, University of Minnesota, Twin Cities. He has
taught in many programs that offer advanced training and degrees to upper-level
management. Professor Marcus received his B.A. and M.A. degrees from the
University of Chicago and his Ph.D. from Harvard University.
ISBN 978-0-9816665-1-8
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