To
attain the important goal of "sustained
competitive advantage," Professor Alfred Marcus examines two key firms who
typically make alternating moves, one company gaining temporary advantage only
to be followed by the other. The ten revised cases in this text allow students to learn
from the contrasting approaches each pair of firms has taken and might take to
competitive battles, and to analyze and criticize past and future moves.
Cutting-edge cases . . .
 | Compare and contrast two key competitors in diverse industries. |
| Focus on external environment issues. |
| Feature diverse topics such as industry analysis, resources, leadership, innovation, and many more. |
| Examine online retailing. |
| Consider exploring for new business opportunities while exploiting existing practices. |
Companies and concepts (in order of presentation)
- Intel versus AMD -- Exploring and exploiting
- Barnes & Noble versus Amazon.com -- Industry analysis
- Acer versus Dell-- Strengths and weaknesses
- Best Buy versus Circuit City -- Positioning
- Charles Schwab versus Morgan Stanley -- Repositioning
- Time Warner versus Disney -- Mergers, acquisitions, and divestitures
- Pepsi versus Coke -- Globalization
- Monsanto versus DuPont -- Innovating
- JohnsonDiversey versus Ecolab -- Corporate leadership and the environment
- Wal-Mart versus Spartan -- Sumo and Judo
Special Feature
A CD-ROM Instructor's Manual is available to all adopters. This manual contains a synopsis of each case, suggested questions, exercises, and a Power Point slide presentation.
ABOUT THE AUTHOR
Alfred
A. Marcus holds the Edson Spencer Endowed Chair in Strategy and
Technological Leadership in the Strategic Management and Organization Department at the
Carlson School of Management, University of Minnesota, Twin Cities. He has
taught in many programs that offer advanced training and degrees to upper-level
management. Professor Marcus received his B.A. and M.A. degrees from the
University of Chicago and his Ph.D. from Harvard University.
ISBN 978-0-9816665-1-8
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