To attain the important goal of "sustained competitive advantage," Professor Alfred Marcus examines two key firms who typically make alternating moves, one company gaining temporary advantage only to be followed by the other.

The ten revised cases in this text allow students to learn from the contrasting approaches each pair of firms has taken and might take to competitive battles, and to analyze and criticize past and future moves.

Cutting-edge cases . . .

• Compare and contrast two key competitors in diverse industries.
• Focus on external environment issues.
• Feature diverse topics such as industry analysis, resources, leadership, innovation, and many more.
• Examine online retailing.
• Consider exploring for new business opportunities while exploiting existing practices.

Companies and concepts (in order of presentation)

1. Intel versus AMD -- Exploring and exploiting
2. Barnes & Noble versus Amazon.com -- Industry analysis
3. Acer versus Dell-- Strengths and weaknesses
4. Best Buy versus Circuit City -- Positioning
5. Charles Schwab versus Morgan Stanley -- Repositioning
6. Time Warner versus Disney -- Mergers, acquisitions, and divestitures
7. Pepsi versus Coke -- Globalization
8. Monsanto versus DuPont -- Innovating
9. JohnsonDiversey versus Ecolab -- Corporate leadership and the environment
10. Wal-Mart versus Spartan -- Sumo and Judo

Special Feature

A CD-ROM Instructor's Manual is available to all adopters. This manual contains a synopsis of each case, suggested questions, exercises, and a Power Point slide presentation.

ABOUT THE AUTHOR

Alfred A. Marcus holds the Edson Spencer Endowed Chair in Strategy and Technological Leadership in the Strategic Management and Organization Department at the Carlson School of Management, University of Minnesota, Twin Cities. He has taught in many programs that offer advanced training and degrees to upper-level management. Professor Marcus received his B.A. and M.A. degrees from the University of Chicago and his Ph.D. from Harvard University.

Winning Moves: Cases in Strategic Management, second edition, by Alfred A. Marcus. ISBN 978-0-9816665-1-8, 6" x9", soft cover, 236 pages, tables, figures, illustrations, index.

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