ENTREPRENEURSHIP
Strategies and Resources
Fourth Edition
by Marc J. Dollinger, Kelley School of Business, Indiana University
ISBN 978-0-9713130-6-4
In
Entrepreneurship: Strategies and Resources, fourth edition, Mark
Dollinger continues his exploration of the concepts underlying the
resource-based view of entrepreneurship. His
thoroughly revised, research-based text provides the most recent thinking in
entrepreneurial theory and practice. Dollinger digs into topics such as:
 |
Negotiation skills |
|
Marketing
strategy |
|
Culture,
ethics, and personal practice as ways of
gaining competitive advantage |
|
The
elements of a business plan |
SPECIAL
FEATURES
|
Chapter-opening
profiles introduce students to both well-known and fledgling entrepreneurs. |
|
Several
Street Stories per chapter illustrate how theory is applied to everyday new
venture creation. |
|
End-of-chapter
cases and case questions provide the basis for stimulating class discussion. |
|
Chapter
appendixes on topics such as creativity and idea generation, the Initial
Public Offering process, and the Babyyourway.com business plan enhance the
learning process. |
|
End-of-chapter
summaries, a list of the key terms defined in the chapter, discussion
questions, and exercises reinforce and concretize the concepts presented. |
|
International
examples are integrated throughout the book. |
|
Ten
end-of-book cases (most new) allow the student to put theory into practice. |
|
An
Instructor’s Manual containing essay questions with practical
applications, sample syllabi, chapter notes, case notes, assignments and
forms to help the instructor design class activities, and a complete
PowerPoint presentation is available to all adopters. |
CONTENTS
1.
A Framework for Entrepreneurship
Entrepreneurship
and the Future. What Is Entrepreneurship? Where Is Entrepreneurship? Who Is the
New Entrepreneur? Dimensions of Entrepreneurship. Paradoxes of Entrepreneurship.
Organization of this Book.
2.
Resources and Capabilities
Identifying
Attributes of Strategic Resources. Resource Types. A Psychological Approach. A
Sociological Approach. Exercises for Writing a Business Case. Appendix:
Creativity and Idea Generation.
3.
The Environment for Entrepreneurship
Schematic
of the New Venture’s Environment. Processes of Business Environment Analysis.
Political and Governmental Analysis. Stakeholder Analysis. Macroeconomic
Analysis. Technological Analysis. Sociodemographic Analysis. Ecological
Analysis. Competitive Analysis. Competitor Analysis.
4.
Entrepreneurial Strategies
Entrepreneurship
and Strategy. Business Models and Strategy. Entry Wedges. Resource-Based
Strategies. Isolating Mechanisms
and First-Mover Advantages. Information Rules Strategies. Strategy and Industry
Environments. Crafting and Evaluating Strategy.
5.
The Business Plan
Why
Write a Business Plan? Elements of the Business Plan. Critiquing the Plan.
Format and Presentation. Appendix:
Babyyourway.com Business Plan.
6.
Marketing the New Venture
The
Marketing and Entrepreneurship Interface. Marketing Concept and Orientation.
Marketing Strategy. Marketing on
the Internet . Sales Forecasting. Appendix: Case Study: EMC Site Expansion.
7.
Foundations of New Venture Finance
Determining
Financial Needs. Sources of Financing. New
Venture Valuation. Legal and Tax
Issues. Appendix: The Initial Public Offering (IPO) Process.
8.
Approaching Investors
Structuring
the Deal. Negotiation Skills. Appendix A: Sample Series A Preferred Stock Term
Sheet. Appendix B: Investment Agreement Outline. Appendix C: Negotiable Terms to
a Financial Agreement.
9.
Creating the Organization
The
Top Management Team. Building An Enduring Organization. The Organization’s
Boundaries. Networking and Alliances. Traditional Organizational Structure. Entrepreneurial Performance: The Balanced Scorecard. The
Entrepreneurial Workplace. Most
Successful Human Resource Practices. Networking Exercises.
10.
Intrapreneurship and Corporate Venturing
Intrapreneurship.
Advantages and Barriers to Intrapreneurship. The Process of Intrapreneurship.
Intrapreneurial Strategies. Guildelines for Success. Appendix: The Franchising
Alternative.
CASES
1. MedTrack 2.
Rubio’s: Home of the Fish Taco (A)
3. Rubio’s: Home of the
Fish Taco (B) 4.
Rubio’s Restaurants, Incorporated (C)
5. Stamps.com: Maintaining a
Leadership Position 6. Suzy’s Zoo 7.
Tellme Networks: Dial Tone 2.0?
8. Master International
Franchising in China: The Athlete’s Foot, Inc.
9. Biocon Ltd.: Building a
Biotech Powerhouse 10. Software
Innovation Inc.
REQUEST YOUR COMPLIMENTARY EXAMINATION COPY BELOW
College faculty only: Marsh Publications makes available to qualified academics complimentary examination copies of its textbooks for course adoption purposes. Please submit in full the following information to receive a complimentary examination copy of Entrepreneurship: Strategies and Resources, fourth edition, at the end of August 2007.