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In Entrepreneurship: Strategies and Resources, fourth edition, Mark Dollinger continues his exploration of the concepts underlying the resource-based view of entrepreneurship.

His thoroughly revised, research-based text provides the most recent thinking in entrepreneurial theory and practice. Dollinger digs into topics such as:

• Negotiation skills
• Marketing strategy
• Culture, ethics, and personal practice as ways of gaining competitive advantage
• The elements of a business plan

Special features

• Chapter-opening profiles introduce students to both well-known and fledgling entrepreneurs.
• Several Street Stories per chapter illustrate how theory is applied to everyday new venture creation.
• End-of-chapter cases and case questions provide the basis for stimulating class discussion.
• Chapter appendixes on topics such as creativity and idea generation, the Initial Public Offering process, and the Babyyourway.com business plan enhance the learning process.
• End-of-chapter summaries, a list of the key terms defined in the chapter, discussion questions, and exercises reinforce and concretize the concepts presented.
• International examples are integrated throughout the book.
• Ten end-of-book cases (most new) allow the student to put theory into practice.
• An Instructor's Manual containing essay questions with practical applications, sample syllabi, chapter notes, case notes, assignments and forms to help the instructor design class activities, and a complete PowerPoint presentation is available to all adopters.

Contents

1. A Framework for Entrepreneurship   Entrepreneurship and the Future. What Is Entrepreneurship? Where Is Entrepreneurship? Who Is the New Entrepreneur? Dimensions of Entrepreneurship. Paradoxes of Entrepreneurship. Organization of this Book.

2. Resources and Capabilities   Identifying Attributes of Strategic Resources. Resource Types. A Psychological Approach. A Sociological Approach. Exercises for Writing a Business Case. Appendix: Creativity and Idea Generation.

3. The Environment for Entrepreneurship   Schematic of the New Venture's Environment. Processes of Business Environment Analysis. Political and Governmental Analysis. Stakeholder Analysis. Macroeconomic Analysis. Technological Analysis. Sociodemographic Analysis. Ecological Analysis. Competitive Analysis. Competitor Analysis.

4. Entrepreneurial Strategies   Entrepreneurship and Strategy. Business Models and Strategy. Entry Wedges. Resource-Based Strategies. Isolating Mechanisms and First-Mover Advantages. Information Rules Strategies. Strategy and Industry Environments. Crafting and Evaluating Strategy.

5. The Business Plan   Why Write a Business Plan? Elements of the Business Plan. Critiquing the Plan. Format and Presentation. Appendix: Babyyourway.com Business Plan.

6. Marketing the New Venture   The Marketing and Entrepreneurship Interface. Marketing Concept and Orientation. Marketing Strategy. Marketing on the Internet . Sales Forecasting. Appendix: Case Study: EMC Site Expansion.

7. Foundations of New Venture Finance   Determining Financial Needs. Sources of Financing. New Venture Valuation. Legal and Tax Issues. Appendix: The Initial Public Offering (IPO) Process.

8. Approaching Investors   Structuring the Deal. Negotiation Skills. Appendix A: Sample Series A Preferred Stock Term Sheet. Appendix B: Investment Agreement Outline. Appendix C: Negotiable Terms to a Financial Agreement.

9. Creating the Organization   The Top Management Team. Building An Enduring Organization. The Organization's Boundaries. Networking and Alliances. Traditional Organizational Structure. Entrepreneurial Performance: The Balanced Scorecard. The Entrepreneurial Workplace. Most Successful Human Resource Practices. Networking Exercises.

10. Intrapreneurship and Corporate Venturing   Intrapreneurship. Advantages and Barriers to Intrapreneurship. The Process of Intrapreneurship. Intrapreneurial Strategies. Guidelines for Success. Appendix: The Franchising Alternative.

Cases   1. MedTrack 2. Rubio's: Home of the Fish Taco (A) 3. Rubio's: Home of the Fish Taco (B) 4. Rubio's Restaurants, Incorporated (C) 5. Stamps.com: Maintaining a Leadership Position 6. Suzy's Zoo 7. Tellme Networks: Dial Tone 2.0? 8. Master International Franchising in China: The Athlete's Foot, Inc. 9. Biocon Ltd.: Building a Biotech Powerhouse 10. Software Innovation Inc.

About the author

Marc J. Dollinger is professor of business administration in the Management Department at the Kelley School of Business, Indiana University. He received his M.B.A. and Ph.D. from Lehigh University in Pennsylvania and his B.A. in history from the University of Buffalo. Professor Dollinger teaches undergraduate and M.B.A. entrepreneurship and strategy courses at both the Kelley School and the Kelley Direct Online program. He also designs, develops, and conducts workshops for many small business groups, most recently the Asian Pacific Management Development Consortium, ALCOA-CSI, and Otis Elevator North American Operations.

Entrepreneurship: Strategies and Resources, fourth edition, by Marc J. Dollinger. ISBN 978-0-9713130-6-4, 7" x 10", soft cover, 604 pages, tables, figures, cases, index.

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